Messaging Change

Articulating clear and consistent reasons for change—in language that appeals to ‘what’s in it for me’– is a cornerstone of successful sourcing change. Couched in the terms of a vision, all messages must not only keep stakeholders informed as to progress, but also demand support and participation. Effective communications combine a consistent top down approach from the sponsoring executive(s) with continual reinforcement from direct managers. The workshop’s deliverables include a messaging strategy and framework, and draft communications.

  • Develop key messages designed to inform, reinforce and answer
  • Define use of media
  • Determine hierarchy of messengers according to message
  • Develop messaging timelines
  • Develop crisis messaging policies and procedures
To discuss training workshops  in more detail, please contact us. We can customize any of these offerings to meet your specific needs.
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