ArchiveLatestModelsViewpoints Could Corporate Marketing be the Hidden Goldmine GBS Organizations Are Missing Out On? For GBS organizations seeking to increase scope and scale, corporate marketing is an alluring target.…Deborah KopsJune 6, 2023
Archive Why outsourcing providers are selling the wrong thing I’ll admit that I pick on outsourcing providers’ websites and PowerPoint decks. It’s a…Deborah KopsJune 27, 2013
Archive “Call me maybe”– sales approach at outsourcing conferences? Now I’m not always current on the latest pop (for me, the zenith of pop…Deborah KopsFebruary 14, 2013
Archive To brand or not to brand (shared services and outsourcing). That is the question… Now, I fundamentally believe that branding any corporate business model change that happens through…Deborah KopsDecember 4, 2012
Archive Think Marketing to Accelerate Shared Services and BPO Growth Think Marketing to Accelerate Shared Services or BPO Growth No one gets on the bandwagon…Deborah KopsSeptember 17, 2012
Archive Scaling the Heights: The Imperative to Grow Shared Services and Outsourcing So you dragged your organization kicking and screaming through a few transitions to a shared…Deborah KopsAugust 21, 2012
Archive How do you get them to eat sushi? Lots of my friends think sushi is the ne plus ultra of nosh. Now I…Deborah KopsJuly 31, 2012