For GBS organizations seeking to increase scope and scale, corporate marketing is an alluring target.…
Deborah KopsJune 6, 2023
Now I’m not always current on the latest pop (for me, the zenith of pop…
Deborah KopsFebruary 14, 2013
Now, I fundamentally believe that branding any corporate business model change that happens through…
Deborah KopsDecember 4, 2012
Think Marketing to Accelerate Shared Services or BPO Growth No one gets on the bandwagon…
Deborah KopsSeptember 17, 2012
So you dragged your organization kicking and screaming through a few transitions to a shared…
Deborah KopsAugust 21, 2012